Case Study: How TATA AIA made life insurance a wedding must …
Dec 4, 2024 · TATA AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign leveraged the wedding season to promote life insurance as an essential part of marital preparations, aligning with the brand’s Har Waqt Ke Liye Taiyaar proposition.The campaign, executed by Admatazz, targeted wedding shoppers near high-traffic jewellery stores, designer boutiques, and related retail outlets.
What agency life could be in 2025… - socialsamosa.com
Dec 6, 2024 · The ad industry struggled in 2024 with challenges. As 2025 approaches, there's hope to leave behind toxicity, much like a New Year’s resolution for change.
How brands 'Dil-luminatified' their marketing for Diljit's concert
Oct 28, 2024 · The brand did not stop there, they also launched a nationwide delivery partner activation campaign featuring exclusive merchandise. Delivery partners sporting custom t-shirts and bags with Dosanjh's iconic phrases and lyrics, spread the tour's energy across the country.
The shifting terrain of OOH advertising in 2024
Dec 2, 2024 · The quick-commerce company Zepto and matrimonial platform Shaadi.com engaged in a witty brand banter that quickly captured attention. Chandan Mendiratta, Chief Brand and Culture Officer, Zepto, said, “The Manyavar ad was designed to announce Manyavar’s arrival on Zepto with the tagline, ‘Manyavar chahiye?Manyavar in 10 minutes,’ showcasing the seamless convenience of our quick commerce ...
How brands are raising HIV/AIDS awareness through meaningful …
Dec 2, 2024 · World AIDS Day, observed annually on December 1, originated in 1988 as a response to the global health crisis posed by the AIDS epidemic.Initiated by the World Health Organization (WHO) and the United Nations to spread awareness, it emerged during a time of widespread fear and misinformation about HIV/AIDS.
Dentsu Creative launches 2025 trends report highlighting …
Dec 10, 2024 · Dentsu Creative has launched its 2025 Trends Report, ‘Fragment Forward’, an in-depth exploration of the forces impacting today’s cultural, economic, and technological landscapes.. The 2025 trends report reflects a fragmented world where shared experiences and aspirations are growing scarcer, shaped by long periods of isolation, the cost of living crisis and of course, a fragmented media ...
Ray the Rug challenges humanity’s ecological apathy with a soul ...
Dec 10, 2024 · In the world of wildlife conservation, it often takes a striking narrative to turn apathy into action. Enter "Ray the Rug", an emotionally-charged campaign spearheaded by a coalition of creative powerhouses—Monster Sauce, Worth Your While, and Smoke & Mirrors Bangkok—in collaboration with the animal protection organization Save Wild Tigers.This six-minute campaign film doesn’t just tug ...
Mercedes-AMG PETRONAS bids a moving farewell to Lewis …
Dec 9, 2024 · Mercedes-AMG PETRONAS bids a moving farewell to Lewis Hamilton in latest film Directed by Melina Matsoukas, with cinematography by Bradford Young, the nearly two-minute black-and-white film elegantly intertwines archival footage of Hamilton’s career with scenes featuring young racers inspired by his legacy.
How Pushpa 2 is captivating the Hindi heartland with pan-India …
Dec 5, 2024 · A phenomenon, not just a film. Pushpa: The Rise shattered records upon its release, becoming a cultural touchstone with its gritty portrayal of the underworld, set against the backdrop of Andhra Pradesh's illegal red sandalwood trade. Directed by Sukumar, the film featured Allu Arjun in the titular role of Pushpa Raj, an audacious and defiant smuggler whose "Jhukega Nahi" (won’t bow down ...
Social Samosa unveils Social Media Calendar 2024
Jan 11, 2024 · From Chief Marketing Officers to social media managers, effective planning is the cornerstone of success for marketing professionals. As we enter the new year, the focus is on developing content plans, and this calendar provides a valuable tool to strategically choose the occasions you want to capitalize on.