After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...