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HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
Warner Bros. Discovery credit rating downgraded due to weak metrics
Investing.com -- S&P Global Ratings has downgraded the issuer credit rating of Warner Bros. Discovery Inc. (NASDAQ: WBD) to ’BB+’ due to weakening credit metrics. The rating agency also lowered its ...
John Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the ...
Sports, Rebrands and Marching Bands: 6 of the Biggest Takeaways From TV’s Ad Upfronts
Between the Trump administration’s tariffs and the continued decline of cable TV, the stakes were higher this upfronts season ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Iconic kids' show is coming Netflix - but fans should prepare for these major changes
The 55-year-old show has secured a new broadcasting partnership, with Netflix striking a deal to stream fresh episodes of the ...
CNN Is Making Big Changes: All the Developments Underway at the Network
CNN’s chief executive says that if the news organization doesn’t follow audiences, its ‘future prospects will not be good.’ ...
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How memes saved HBO max from the usual drama that follows a rebrand
In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...
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N is for Netflix: ‘Sesame Street’ to get a new streaming home
Starting next season, “Sesame Street” will be brought to you by the letter N. Streaming giant Netflix will be the new zip code for the cherished neighborhood after the two signed a new deal. The ...
‘Sesame Street,’ Facing Crisis, Signs New Deal With Netflix
The deal is a much-needed shot in the arm for Sesame Workshop, the nonprofit that produces “Sesame Street” and has been ...
Netflix Saves 'Sesame Street' After WBD Boss David Zaslav Pulled The Plug On Financing New Episodes Of The Landmark PBS Series
The streaming giant is swooping in to save the classic children’s series after Warner Bros. Discovery opted out of renewing the show’s output deal in late 2024 to focus on more adult and ...
One of the biggest shows of your childhood is coming to Netflix - but with some major changes
In the new deal, upcoming episodes of the beloved series will simultaneously debut on Netflix and American channel PBS, reaching global audiences at the same time. Announcing the news on Monday (May ...