"It's not TV, it's HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Ryan Gould and Robert "Bobby" Voltaggio say that they are preaching "flexibility" this year, hoping that clients lock in buys ...

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...