Is your marketing mix ready? Discover key cross-media trends to inform your 2025 planning.
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L'intelligence artificielle (IA) est souvent présentée comme la solution ultime à l'efficacité publicitaire, aidant les ...
Google AI-powered Performance Max offre un ROAS superiore dell'8% e un'efficacia delle vendite superiore del 10% rispetto ...
"A pesquisa da Nielsen validou rigorosamente o impacto significativo das soluções baseadas em IA do Google em ambos ...
"Badania Nielsena rygorystycznie potwierdziły znaczący wpływ rozwiązań opartych na sztucznej inteligencji Google zarówno ...
Das Hinzufügen von Google AI-powered Demand Gen zu Search- und Performance Max-Kampagnen führt zu einem 10 % höheren ROAS und einer 12 % höheren Verkaufseffektivität als bei Kampagnen ohne Demand Gen.
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...
La part de voix correspond aux dépenses médiatiques d'une marque dans le contexte de l'ensemble des dépenses médiatiques et ...
La share of voice è la spesa mediatica di un marchio nel contesto di tutta la spesa mediatica e può aiutare a determinare la ...
With a buying power projected to reach an estimated $2.1 trillion by 2026 1, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are ...
This year’s International Women’s Day theme #accelerateaction puts the spotlight on how women are driving change around the world. With 2024 being the warmest year on record for the U.S., climate ...
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