The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.” ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...