Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

Droga5 Dublin, part of Accenture Song, has rolled out a major new European campaign for Smyths Toys, one of the largest retailers of toys in Europe. The campaign will run across TV and social channels ...

According to the JNLR, the average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of ...

The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s ...

Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As ...

The campaign runs across TV, VOD, digital and social, and is supported by in-store activations. It continues Publicis Dublin’s run of fun, standout advertising for the Tayto brand – tapping into ...

The IAPI Industry Census for 2023 estimated that the average creative pitch costs agencies nearly €60,000 in staff time and ...

While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves ...

Media Central, the media sales that is owned by Bauer Media Audio Ireland, has promoted Karen Doyle to the role of solutions ...

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

Aleph, the Dubai-headquartered digital advertising sales platform has taken over advertising sales for Spotify in Ireland.

Ringers Creative rolled out the latest iteration of the “It’s Insurance and it’s Chill” campaign for Chill Insurance. The campaign is running on TV, radio and socials and also includes stings Virgin ...