FULL STORY: KCBD-TV celebrates long-standing partnerships with South Plains organizations, viewers on 70th anniversary Licensed to serve our community, we know it is a great responsibility to do so ...

Lubbock car enthusiasts had the chance to check out some sweet rides and support area students Saturday morning.

Junior Damian Bravo launched his 10th home run of the season, a walk-off 11th-inning blast to power Texas Tech to a 3-2 extra ...

LUBBOCK, Texas (KCBD) - Here’s Pete with high school softball and baseball playoff scores from around the South Plains.

Lubbock ISD searching for new head football coach at Monterey ...

Lubbock ISD searching for new head football coach at Monterey ...

After a stretch of unseasonably cool weather, the South Plains is set to heat up dramatically next week, with near-record ...

Texas Tech (45-12) won its first Big 12 Tournament after shutting out Arizona (45-10) with a 4-0 win on Saturday afternoon.

The Pearl Brewery bottled fresh drinking water and dispatched trucks to hard-hit Lubbock. The glass bottles were distributed ...

The Lubbock County Historical Commission invites the public to attend the dedication of two Texas Historical Markers at the ...

Lubbock ISD Athletics announces inductees in this year’s Hall of Honor class ...