Stakeholders must go with the flow until rules are figured out at the college level and high school sports can follow the ...

Any questions about whether NiJaree Canady's NIL deal to join Texas Tech softball can be put to rest. It's been a bargain for ...

Maryland officially welcomed AD Jim Smith to the Terrapin family this week, holding a press conference and discussing a wide ...

There's no guarantee that the House settlement is even approved, nor that it will change the fundamental issues with NIL and ...

Though Name, Image, and Likeness is often criticized through the current era of chaos college sports have found themselves in ...

NiJaree Canady became the the first softball player to net a $1 million NIL deal; now, she's leading the Red Raiders to ...

Texas A&M Aggies quarterback Marcel Reed isn't just raising his value on the field, but in the NIL world as well. According ...

NiJaree Canady is one of the biggest stars in college softball. Here's a closer look at the Texas Tech pitcher, including her ...

Tennessee guard Zakai Zeigler is suing the NCAA for another year of eligibility, claiming he could lose up to $4 million in ...

NFL Academy standout, Luke Francis Jr. partners with wellness brand TeaVoila, signaling a groundbreaking shift in global ...

Texas A&M quarterback Marcel Reed inks a one-of-a-kind NIL partnership with a private jet company—combining luxury access ...

A new Tennessee law triggered the power conferences into demanding schools like UT sign a loyalty pledge over new player pay rules or risk expulsion.