DrumPants promised to be revolutionary for how it allowed users to physically interact with MIDI controllers strapped to ...
President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen ...
Live rugby league was beamed into 125 million American homes at the weekend as the NRL again took its season opener to Las ...
RAB CEO Mike Hulvey hosted a panel of marketing executives to ascertain strategies for increasing advertiser confidence in AM ...
Nielsen’s “3-minute” update to its PPM audio measurement is here, changing the way radio ratings are calculated. Stations will now receive full credit after just three minutes of listening within a ...
Radio grabs 67% of daily time spent listening to ad-supported audio by American 18+ adults, while podcasts claim 18% of that ...
Before joining Nielsen, Jha served at IMRB as Group Business Director. She comes with experience across Consumer Research, Audience Measurement, Media Analytics, ROI Measurement and Innovation ...
about the risks associated with using AI to create hypotheses and research plans. Natalie Crowell and Olivia Croteau, both third-year humanities, computing, and design majors, are developing an AI ...
It depends on which ratings service you believe. The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t understand why their favorite ...
according to the most recent Nielsen Media Research data. (His rivals on broadcast and cable typically fail to reach even 2 million.) Surprisingly, “Gutfeld!” — launched just four years ago ...
INDIA – Audience measurement and data firm Nielsen has partnered with Indian media and entertainment company JioStar ... that enhance transparency and precision.” The Market Research Society (MRS) ...