The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

Mary J. Blige, MGM Rewards Slam tennis and Mardi Gras specials top this week’s entertainment lineup in Las Vegas.

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...

LAS VEGAS (AP) — With Jannik Sinner serving a doping suspension, and Taylor Fritz's status uncertain because of an injured ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The tournament lost more big names on Wednesday, with top seed Alexander Zverev crashing out to teenage qualifier Learner ...

LOS ANGELES—Last Sunday, at the Arthur Ashe Tennis Center on the grounds of the Michelle and Barack Obama Sports Complex, the skies were blue and wind-free, the temperature in the 60s. This was the ...

LAS VEGAS (AP) — With Jannik Sinner serving a doping suspension, and Taylor Fritz's status uncertain because of an injured abdominal muscle, the men's tennis exhibition event scheduled for Sunday in ...

As chief brand officer of Bobbie, it's Kim Chappell's responsibility to help people understand the purpose of the organic ...