Jeep is set to return as the official sponsor of Juventus starting from the 2025–2026 season. The new multi-year agreement includes the return of the Jeep logo on the jerseys of the Juventus men’s team,

Come next season, the Jeep brand will return to Italy’s Serie A as an official sponsor of Juventus Football Club. The American off-road brand has signed a multi-year agreement with Italy’s ‘Old Lady’ that will see Jeep on the shirts of the men’s, women’s and Next Gen teams.

Juventus has secured a sponsorship deal with Jeep worth 69 million euros, reuniting with its former sponsor until 2028. Jeep will feature on Juventus' jerseys, with payments structured over the coming seasons.