Did you catch the Jeep commercial during the Super Bowl? Harrison Ford swung at Ford by saying his Jeep Wrangler makes him happy, even though his name is ‘Ford’. But this ad might not have upset Ford Bronco drivers as intended.

You can see the whole ad below. It's about what you'd expect from Jeep and Harrison Ford. The grizzled old actor starts things off in a rugged, but warm cabin, along with fluffy canine companion. He goes on about life and the importance of being able to make one's own choices.

Jeep and Ram – both part of the Stellantis family of brands – were the only automakers to show commercials during the 2025 Super Bowl. The pickup maker revealed its ad starring Glen Powell several days before the big game, while Jeep made fans wait until the big event to premiere its spot.