Petroleum-based synthetic dyes are typically used to add color to highly processed foods like cookies, candy and cereal.

Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

A series of studies have raised concerns by associating synthetic food colorings with health risks from hyperactivity to ...

The threat of ultraprocessed food consumption is in the spotlight amid the U.S. government's plans to phase out artificial ...

The push to remove artificial colors from U.S. foods is gaining speed, but making the change won't be easy—or quick.