Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a ...

The company hasn't opted to spend quite so heavily on artificial-intelligence compute. At times, that had Wall Street worried Apple was behind the curve on AI. But after DeepSeek got investors to thin ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...