The $3 billion dollar deal makes Comcast a “strategic partner” with the IOC, collaborating on broadcast infrastructure, U.S. digital ads, and in-venue distribution.

NBC and the International Olympic Committee have reached a four-year extension of their media rights deal through the 2036 ...

The worldwide insurance partner has renewed its partnership with the Olympic and Paralympic Movements for another cycle, ...

This extension includes the Olympic and Paralympic Winter Games in the French Alps in 2030 and the Brisbane 2032 Games in ...

The International Olympic Committee (IOC) and global insurance leader Allianz announced Thursday a four-year extension of their Worldwide Olympic and Paralympic <br />(TOP) Partnership until 2032.

Allianz and the International Olympic Committee (IOC) have extended their Worldwide Olympic and Paralympic Partnership (TOP ...

Allianz and the International Olympic Committee (IOC) have extended their Worldwide Olympic and Paralympic Partnership (TOP ...

The deal also includes an extension with the International Paralympic Committee for another four years to cover the Brisbane ...

Ricky Ponting believes that despite missing out on the title, New Zealand can be proud of their runner-up finish at the ...

Allianz has expanded its Worldwide Olympic & Paralympic Partnership until 2032. Takeaway Points Allianz announces that it has ...

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

The International Olympic Committee has further shored up its sponsor roster after losing several big clients by extending ...