As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

A big part of Starbucks’ comeback plan is making employees’ lives easier, both through additional human capital and ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Starbucks China announced it would reduce the prices of some iced drinks by an average of 5 yuan to better attract consumers ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...