You might as well call him J Bar, because Michigan State's new athletic director raised it sky high. With nearly 15 years of experience as a college athletic ad ...

The University of Michigan is one of the biggest brands in college sports, and it is a school that is not lacking in money.

Michigan’s new star RB, Justice Haynes secures equity in Loom Juices, showing the future of athlete-brand partnerships in the ...

Darien Harris, a former MSU linebacker who played an integral role in building the Spartans' NIL program, has left for the ...

Davon Benjamin has an impressive offer list, so the Michigan football team has some stiff competition here. It won’t be easy ...

Michigan athletics is once again ... university's commitment to innovation and student-athlete development," Danielle Davison, Assistant AD for NIL at the University of Michigan, said in a statement.

There have been some rumblings about some recent NIL developments ... According to the report, the Michigan football NIL operation is looking better than it ever has, and Michigan alum and ...

Michigan’s football program flipping five ... “He was great, especially on the NIL perspective and coach and player development,” edge Josaiah Stewart, who had a team-high 8 ½ sacks in ...

Darien Harris, MSU’s Assistant AD/Business Development and NIL Strategy ... field in high-revenue sports like football and basketball in the future. Michigan State was in the top four in ...

In May 2024, Harris’ title changed to assistant AD/business development and NIL strategy ... was a four-year letterwinner with the Michigan State football team, captaining the 2015 team to ...