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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Los Angeles Magazine on MSN3h
HBO Rebranding - AgainWarner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...
The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.
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