News

The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Zaslav’s Retreat
Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...
Max is now HBO Max, again — here's how it could impact you
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...