The e-commerce platform aims to target Gen Z consumers by featuring popular premium brands and engaging influencers in ...

Flipkart has built 250 fulfillment centres to power its “Minutes” delivery business, shifting from one- to two-day delivery to ultra-fast services. (Image/X) Walmart International is taking a ...

Features like Flipkart’s Advanced Skin Analyser and Virtual Try-On in beauty bring this to life ... Considering India’s vast and diverse market, what have been the primary challenges in ...

(Image credits: Mars) In the cutthroat industry of beauty and cosmetics ... talks about the company’s growth strategy, expansion plans, and marketing strategies, among others.

According to a report released by Redseer Strategy ... market in India is expected to touch $30 billion by 2027, making up for about 5% of the global opportunity. No wonder many global beauty ...

However, the competition in this sector is currently intensifying, with dominant players like Tata’s BigBasket, Swiggy’s Instamart, Zomato’s Blinkit, and Zepto leading the market ... to its broader ...

He will now lead the marketplace business and report to Manish Kumar, who is the current SVP of grocery, beauty ... terming Flipkart a market leader with a huge addressable market opportunity ...

The industry primarily dominated by the two big wigs of e-commerce - Amazon and Flipkart ... e-commerce market. Last year, also saw e-commerce players refocusing their strategies to tap the ...

Flipkart, told Brandwagon Online. According to the e-tailer, this was also reflected in its marketing strategy for FY23 wherein the company had undertaken various influencer campaigns which had ...

From the heights of Flipkart's ... was kind of a sink-or-swim strategy. And looking back, it kind of put everyone on the same level. Since ecommerce was a new market, everybody was doing ...

Nykaa Beauty has around 1.3 million followers on Instagram, while Nykaa Fashion has 7.95 lakh followers. Apart from influencer marketing, Nayar said their marketing strategy also involves digital ...

Holding Flipkart’s hands, Walmart will surely expand the ecommerce market in India ... In fact, their Every-Day-Low-Pricing (EDLP) strategy is a result of efficient methods in sourcing, supply ...