The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.” ...

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.” ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...