The Guardian has promoted its chief advertising officer Imogen Fox to global chief advertising officer. Her expanded roles ...
Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona ...
Publicis Groupe kept up the heat on rivals as it ended 2024 on a high, with its strongest quarter of the year in Q4, and ...
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the ...
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent ...
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication ...
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how ...
Alongside Southgate, who is based in the UK and began his current assignment on February 3, the global leadership team ...