While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves ...

Recall of Irish language ads has increased, with 57% of people remembering seeing or hearing ads in Irish recently, up from ...

Wolfgang Digital has once again made waves across Europe, winning six awards at the 2025 European Search Awards, including ...

Ringers Creative rolled out the latest iteration of the “It’s Insurance and it’s Chill” campaign for Chill Insurance. The campaign is running on TV, radio and socials and also includes stings Virgin ...

With the all-important summer months for the Irish cider industry now underway, Boys+Girls have rolled out a new campaign for Bulmers’ new zero alcohol cider. The campaign is running across OOH, radio ...

Creative agency Forsman & Bodenfors Dublin (F&B) and Allianz have used the streaming platform Spotify to harness “the power of music, science and data” to help improve the road safety behaviours of ...

Lyons Tea, one of Ireland’s most iconic household brands has rolled out a new campaign that reignites its familiar tagline ...

Invention Ireland, part of GroupM, has rolled out a new summer campaign for the Suntory-owned brand Lucozade Energy. The ...

Starcom, part of Core won the coveted Grand Prix at the annual Media Awards which were held in Dublin’s Mansion House last ...

They don’t just get seen, they hold attention and leave something behind. This latest wave of research focused on real-world ...

Against a backdrop of geopolitical uncertainty and a tricky economic outlook, some interesting behaviours and views have ...

Folk VML has created a new campaign for long-standing client Brennans Bread to highlight the brand’s unmistakable wax paper ...