Meta has filed a lawsuit against a Hong Kong-based firm for promoting ‘nudify’ apps that create AI-generated explicit images without consent. The legal action is part of Meta's effort to address the increase in non-consensual sexual content and enhance user protection.

Meta is suing the Hong Kong-based maker of the app CrushAI, a platform capable of creating sexually explicit deepfakes, claiming that it repeatedly circumvented the social media company’s rules to purchase ads.

Meta has taken legal action against a Hong Kong company that runs ‘nudify’ app ads on its platforms. The Silicon Valley giant is suing Joy Timeline HK Limited, the entity behind CrushAI apps, which allows people to create AI-generated nude or sexually explicit images of individuals without their consent.