Samsung has just unveiled its new Galaxy S25 smartphone range, and while it serves up a variety of upgrades to last year’s already formidable S24 offering, your desire to pick

Honor is drawing attention to its "playful" campaign where it jabs Samsung's "lack of significant upgrades" on the Galaxy S25 Ultra. The Chinese OEM pokes fun at four areas and offers help with its camera zooming and lack of boosted power with gift boxes.

Samsung's Galaxy S25 phones are all about AI. But the Ultra also gets a larger screen and a slightly refreshed look with smooth corners.