Shaquille O’Neal is bringing his larger-than-life energy to the beverage world with the launch of BeatBox Blueberry Lemonade.

What started as a simple stretch of a rhyme has grown far beyond T-Pain’s wildest dreams, as the fourth annual Wiscansin Fest announced its lineup for this June. It's also bigger than ever before.

T-Pain announced on Thursday (March 13) that he's heading to Milwaukee for his two-day Wiscansin Festival, which is set for June 13 and June 14.

Feid, Keyshia Cole, Pusha T and Shaquille O'Neal are among the artists joining T-Pain at the Rave for Wiscansin Fest. Tickets go on sale Friday.

The new flavor combines blueberry and lemonade in a flavor mashup so big, it could only be inspired by O’Neal, the company ...

Beyond his work as a NBA analyst for TNT Sports, Shaquille O’Neal has long been known for his business moves. From his DJ ...