Let's take a look at box office grosses and the cost of doing mega-franchise business, using Captain America: Brave New World as a lens.

Captain America: Brave New World follows Sam Wilson as he steps into his role as the new Captain America. Navigating the complexities of geopolitics, Sam encounters an international incident involving a mysterious global plot. As tensions rise, he must uncover the mastermind behind the scheme to prevent worldwide chaos.

At time of writing, latest figures put Brave New World’s global box office at $370.8 million dollars, with $176.5 million of that coming from the United States. This means the MCU sequel has just edged out the first Captain America film from 2011, which took in $370.6 million worldwide.