Gerber, an early Tesla investor, told BI previously that it doesn't matter if Musk returns to Tesla, and that a lot of brand ...

Tesla and Musk are synonymous. Most Americans cannot name the chairperson of Waymo or Volkswagen or Uber. For better or worse ...

Uber wants to become the go-to platform for operators of autonomous mobility services. Other companies like Waymo are becoming market leaders in their own way.

Experts say it could be too late for Tesla to "separate the man from the machine" as Elon Musk's personal brand hits an all-time low.