Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by ...

Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi ...

Feel like you're sitting through more ads on Prime Video? Well, it's not your imagination. The streamer has quietly ...

A new report claims that Amazon is increasing the amount of time you'll have to spend watching ads on Prime Video.

In India, users will pay an additional Rs. 129 per month or Rs. 699 per year on top of their existing Prime subscription to enjoy an ad-free experience.

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due ...

Amazon Prime Video users may see an increase in ads while streaming videos on the platform sometime later this month. A new report suggests that Amazon will increase the ad load on Prime Video to ...

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...