A 90-second campaign video features Adidas endorsers Patrick Mahomes ... to better understand how elite athletes manage pressure so that the company can provide tangible guidance to athletes at all ...

Because of their success, personality, or charisma, sports personalities make great endorsers of sports-related companies, such as Nike and Adidas. Many athletes are also paid to endorse beauty ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Milwaukee Bucks guard Damian Lillard is joining an exclusive club with his new endorsement deal. Lillard is signing a lifetime contract with Adidas, according to Shams Charania of ESPN. The ...

A 90-second campaign video features Adidas endorsers Patrick Mahomes ... to better understand how elite athletes manage pressure so that the company can provide tangible guidance to athletes ...