B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to Edison Research. "Crime Junkie" ranked second; "The ...

In today's digital marketing landscape, many marketers still downplay the importance of images. In a recent survey by Venngage covering hundreds of marketers, fully 31% of respondents did not agree ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2016 of ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...