Google is trying out smart glasses again. At its Google I/O keynote address on Tuesday, Google showed off a product that was referred to simply as "Android XR glasses" in both the presentation and the accompanying blog post.

Apple's AI struggles provide Google a golden chance to dominate the mobile market with innovative Android features, potentially enticing iOS users.

It's been 13 years since Google announced its Google Glass headset and 10 years since it stopped selling the device to consumers. There have been other attempts to make smart glasses work, but none of them have stuck.

The move puts Google in direct competition with Meta , which already offers its own Ray-Ban Meta AI-powered glasses. Apple is also working on its own smart glasses, according to B

Google is committing up to $150 million in Warby Parker to develop smart glasses powered by Gemini, and is investing in the eyewear company.

As Google explained, Gemini on these devices can act as an assistant (or guide) that shares your vantage point and can help you when you start talking. Since you don’t have to press buttons on the glasses or pull out your smartphone, you won’t have to stop whatever you're doing, whether it’s in the real or virtual world.

Android is getting a design refresh, launching a mixed reality platform for smart glasses, and Gemini is expanding to cars and watches. Can it entice the overwhelmingly dominant iPhone-owning youth?