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National Hockey League12m
Utah’s Brand Launch is Another Strong Chapter for the Organization
Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...
Colorado Mammoth responds to Utah's name choice with subtle message
The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.
From ancient giants to modern sports: The mammoth’s place in Utah
OK, not actual mammoths, but their modern likeness will be on the jersey of every player on the team. ...
National Hockey League1d
Mammoth name reveal latest ‘exhilarating’ experience for Utah
With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
WUSA2d
Salt Lake City NHL team unveils its permanent name
SALT LAKE CITY — After a mammoth undertaking of buying ... chose after rounds and rounds of fan voting. They unveiled Utah Mammoth as the franchise's permanent, full-time name Wednesday, ...
Permanent name of the NHL team in Salt Lake City? The Utah Mammoth.
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
Hockey Beast on MSN1d
Utah Mammoth accused of stealing design for new logo
The Utah Mammoth franchise began as the original Winnipeg Jets in the WHA in 1972 and joined the NHL in 1979. In 1996, the ...