Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the ...

To mark 50 years of memorable football moments, we sit down with the soft drink giant’s senior marketing director to find out ...

Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen and Farah Jefry also star in ‘Refresh the Game,’ which comes from ad agency Copa90.

The retail giant confirmed on Thursday it will raise prices on everyday goods this summer – and not because it wants to.

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...

Mark Challinor has been interviewing senior media executives across the world as part of his News Horizons column in The Drum ...

We catch up with Abhinav Kumar, global CMO of TCS, in New York and hear all about the brand’s all-in embrace of ...

Far from being an industry in crisis, a new report finds publishers pivoting from reach to relevance, from ad dependence to ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

The influential agency leader spills the tea on why the day he founded MSQ still gives him nightmares, the advice he lives by ...

Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...