Samsung spent the bulk of its Samsung Galaxy Unpacked event this year talking about its brand-new AI features. In fact, it took about 30 minutes into the presentation to get to the new S25 line of smartphones before the company once again pivoted to the new AI features packed into the phone.

When can Samsung's community expect to see the new Galaxy S25 Ultra, when will pre-orders open and when will the new OneUI-powered Android flagship arrive?

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.