Google’s recent decision to hang on to cookies indefinitely risks perpetuating the worst parts of the digital ad business.

Google will keep third-party cookies on Chrome and abandon its previously publicized plans to introduce an opt-out mechanism that would have allowed users to choose not to be tracked by the ...

Google has made an unusual announcement about browser cookies, but it may not come as much of a surprise given recent events. After years spent tinkering with the ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce the invasiveness of third-party cookies in the Chrome browser.

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Google’s plan to phase out third ...

Google has changed course — yet again — on its plans for third-party cookies, announcing that it will continue to offer the tracking technology in Chrome, rather than developing a standalone mechanism ...

Search Engine Land » PPC » Google scraps new cookie prompt in Chrome Chat with SearchBot Please note that your conversations will be recorded. Google unexpectedly decided not to implement a new ...

Google says it will not roll out a standalone Chrome prompt to manage third-party cookies. Instead, users will keep seeing those individual website popups and have to manually manage what cookies ...

April 22 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain the tiny packets of code ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a ...