The strategy has been relatively successful ... I have previously written about McDonald's in an article titled "McDonald's: Price Fall to Come". In this article, I used my own estimates of ...

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more ...

McDonald's is reconsidering its pricing strategy, after customers cutting back their spending took a bite out of the fast food giant's sales. Outlets open for at least a year saw sales fall 1% ...

Although value meals are attracting some customers back to McDonald’s, this strategy comes with a trade-off: it puts pressure on gross margins. Price increases have been a key part of the ...

While the company has been adjusting pricing strategies to combat slowing sales, the food safety issue added to its challenges. Despite a decline in U.S. sales, McDonald's international ...

then why has the average price of a Big Mac increased by 21% from 2019 to 2024? As part of its strategy, McDonald’s says it is taking steps to reduce the amount of food waste across its supply ...

Languages: English. McDonald's is standing firm against rising food costs by refusing to impose an egg surcharge, even as other restaurant chains adjust pricing in response to soaring prices ...

This price point is stirring debates online ... more attention to what I would describe as affordability.” McDonald’s strategy moving forward is to focus on affordability In response to ...

Chris Kempczinski, the CEO of McDonald's, told investors on a recent call that this dip is forcing a "comprehensive rethink" of pricing and its value strategy. And that apparently includes ...

When Nick Martinez and his family wanted a quick, inexpensive and reliable meal, McDonald’s used to be their go-to choice. Now it costs so much, he said, that he lets his 5-year-old son pick ...