The Final Destination Bloodlines marketing team is going all-out to build hype for the horror sequel in very clever (and fittingly unsettling) ways.

In promotion of the new film, a billboard has appeared in the US, which has since been posted on Twitter. The billboard shows two men in the process of putting up the Final Destination: Bloodlines billboard, but one seems to have fallen and smashed his head into the poster. Ouch. Check out the post below.

Bloodlines is a solid comeback of the franchise as it offers a fresh take on the traditional narrative. Compared to previous movies in the franchise, Bloodlines catches you off guard with some interesting twist and turns.