While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

First reported by Gaming on Linux, Valve has added a new advertising page to its Steamworks developer documentation. The page ...

Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.