Team introduces permanent brand identity including colors, logos, and jersey designs

After 13 months of careful review and input from the community in Utah, the National Hockey League franchise in Salt Lake City has settled on its permanent identity. Read more from WGR:

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the organization announced Wednesday, following a 13-month process that included four rounds of fan voting and more than 850,000 ballots cast.