Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

It’s almost time for one of the biggest holiday events of the year: the annual Macy’s Thanksgiving Day Parade. The parade made its debut in 1924, and this year will celebrate its 98th edition ...

Macy's has hosted its famous parade on Thanksgiving Day since 1924. A majority of the floats, balloons, and costumes are constructed inside their Moonachie, New Jersey warehouse. Business Insider ...

Macy’s (M) signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks on NBC, Peacock and ...