HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

We’re not quite there yet, but it sure feels imminent.

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.

The social team at Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO