Michigan’s new star RB, Justice Haynes secures equity in Loom Juices, showing the future of athlete-brand partnerships in the ...

The University of Michigan is one of the biggest brands in college sports, and it is a school that is not lacking in money.

Michigan football just signed the No. 6 2025 recruiting class in the nation, thanks in part to an uptick in NIL and ...

Darien Harris, a former MSU linebacker who played an integral role in building the Spartans' NIL program, has left for the ...

There have been some rumblings about some recent NIL developments ... According to the report, the Michigan football NIL operation is looking better than it ever has, and Michigan alum and ...

After serving in the Michigan State athletic department for five years, Darien Harris has landed a front office job with the ...

Darien Harris, MSU’s Assistant AD/Business Development and NIL Strategy ... field in high-revenue sports like football and basketball in the future. Michigan State was in the top four in ...

Underwood very well could end up being the starting quarterback for the Wolverines this season, but he won't be able to rest on his laurels. Fresno State transfer Mikey Keene, who wasn't available ...

In May 2024, Harris’ title changed to assistant AD/business development and NIL strategy ... was a four-year letterwinner with the Michigan State football team, captaining the 2015 team to ...