Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more ...

This price point is stirring debates online ... more attention to what I would describe as affordability.” McDonald’s strategy moving forward is to focus on affordability In response to ...

It collected historical pricing data and, in the case of McDonald's, adjusted for the variety of pricing strategies used by franchisees, it said. McDonald's has increased prices multiple times ...

Although value meals are attracting some customers back to McDonald’s, this strategy comes with a trade-off: it puts pressure on gross margins. Price increases have been a key part of the ...

Languages: English. McDonald's is standing firm against rising food costs by refusing to impose an egg surcharge, even as other restaurant chains adjust pricing in response to soaring prices ...

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald’s brand in the United States and internationally. It offers food and beverages, including hamburgers and ...